IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v18y2005i2p143-159.html
   My bibliography  Save this article

Business Magazine Market Performance: Magazines for the Agricultural, Business Services, and Transportation Sectors in the Netherlands

Author

Listed:
  • Richard van der Wurff

Abstract

Business magazines provide need-to-know information to decision makers and professionals. Prices, product variety, and diversity of those magazines follow from publishers' differentiation strategies, which in turn depend on market characteristics. Competition and concentration stimulate differentiation strategies, whereas they have opposite effects on prices. However, cost structures and demand conditions make differentiation strategies dependent on the willingness of audiences to pay high subscription prices. Also, noncommercial publishers adopt strategies other than commercial ones. In combination, these factors determine prices, product variety, and magazine diversity in markets for agricultural, business services, and transportation magazines in the Netherlands in the 1990s.

Suggested Citation

  • Richard van der Wurff, 2005. "Business Magazine Market Performance: Magazines for the Agricultural, Business Services, and Transportation Sectors in the Netherlands," Journal of Media Economics, Taylor & Francis Journals, vol. 18(2), pages 143-159.
    • Handle: RePEc:taf:jmedec:v:18:y:2005:i:2:p:143-159
    DOI: 10.1207/s15327736me1802_5
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1207/s15327736me1802_5
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1207/s15327736me1802_5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:18:y:2005:i:2:p:143-159. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.