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Interactivity Potentials and Usage of German Press-Title Web Sites: An Empirical Investigation

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  • Torsten Gerpott
  • Hendrik Wanke
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    Abstract

    There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title sites and their correlations with site-usage criteria. Findings suggest that, although specific interactivity features of online newspaper Web sites and a newspaper site's overall interactivity are significantly related to site-usage frequency and intensity metrics, interactivity facets of online magazines are not.

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    File URL: http://www.tandfonline.com/doi/abs/10.1207/s15327736me1704_1
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    Bibliographic Info

    Article provided by Taylor and Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 17 (2004)
    Issue (Month): 4 ()
    Pages: 241-260

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    Handle: RePEc:taf:jmedec:v:17:y:2004:i:4:p:241-260

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    Web page: http://www.informaworld.com/smpp/title~content=t775653677~db=jour

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