Managing Radio Market Clusters: Orientations of General Managers
AbstractThis study reports the results of a nationwide census of the general managers (GMs) managing three or more stations among the 25 largest radio companies. The census serves as a baseline study for understanding the functions of managing consolidated media properties. Among the key findings, the GMs emphasized the importance of middle managers in the success of radio clusters. The GMs perceive their jobs as a function of four factors: people, organization procedures, financial performance, and prioritization of work and personal affairs. These four factors were compared to the business process reengineering model and were found to be concentrated in only two of four areas.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Journal of Media Economics.
Volume (Year): 17 (2004)
Issue (Month): 1 ()
Contact details of provider:
Web page: http://www.tandfonline.com/HMEC20
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.