Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants
AbstractThis article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and international (geographic) diversification strategies. Combining both the industrial economics and resource-based view of strategic management, we further devise a system of determinants that might affect the extent, direction, and mode of diversification for global media conglomerates.
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Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Journal of Media Economics.
Volume (Year): 16 (2003)
Issue (Month): 4 ()
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- Karlsson, Charlie & Rouchy, Philippe, 2013.
"Media clusters and metropolitan knowledge economy,"
Working Paper Series in Economics and Institutions of Innovation
328, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
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