Theoretical Approaches to the Management of the Public Service Media Firm
AbstractThis article argues the need for a theory of the media firm. Universal theories of management and context-dependent contingency theories of management control are identified. Other theoretical approaches to media organizations are reviewed: media management, theories of not-for-profit organizations, and theories of political management. The contribution to the theory of the media firm by 2 French scientists is analyzed-Bourdieu and Debray. This article concludes that a theory of the public service media firm needs to use several building blocks, some with relatively well-known sources, some with more recent origins. Avenues for further research are indicated, which may add angles to the development of a theory of managment in the public service media firm.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Journal of Media Economics.
Volume (Year): 15 (2002)
Issue (Month): 4 ()
Contact details of provider:
Web page: http://www.tandfonline.com/HMEC20
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.