IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v10y1997i4p59-74.html
   My bibliography  Save this article

Rethinking Program Diversity Assessment: An Audience-Centered Approach

Author

Listed:
  • Philip Napoli

Abstract

The marketplace metaphor that provides the foundation for the regulation of electronic media assumes not only that a diversity of content is available, but also that audiences expose themselves to this diversity. This exposure dimension of the diversity issue has been largely absent from conventional diversity assessments. This article proposes a method of assessing exposure diversity and conducts a preliminary analysis using 1995 Nielsen data for prime-time television. The marketplace metaphor that provides the foundation for the regulation of electronic media assumes not only that a diversity of content is available, but also that audiences expose themselves to this diversity. This exposure dimension of the diversity issue has been largely absent from conventional diversity assessments. This article proposes a method of assessing exposure diversity and conducts a preliminary analysis using 1995 Nielsen data for prime-time television.

Suggested Citation

  • Philip Napoli, 1997. "Rethinking Program Diversity Assessment: An Audience-Centered Approach," Journal of Media Economics, Taylor & Francis Journals, vol. 10(4), pages 59-74.
    • Handle: RePEc:taf:jmedec:v:10:y:1997:i:4:p:59-74
    DOI: 10.1207/s15327736me1004_4
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1207/s15327736me1004_4
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1207/s15327736me1004_4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heritiana Ranaivoson & Nino Domazetovikj, 2023. "Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity," Media and Communication, Cogitatio Press, vol. 11(2), pages 379-391.
    2. Hakjun Lee & Shik Heo, 2022. "Consumption Pattern Benefits of the Cultural Activities in South Korea," Sustainability, MDPI, vol. 15(1), pages 1-14, December.
    3. Victor Ginsburgh & Sheila Weyers, 2002. "Does the motion picture indusrtry have the television it deserves," ULB Institutional Repository 2013/152098, ULB -- Universite Libre de Bruxelles.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:10:y:1997:i:4:p:59-74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.