The View from the Farm: Gendered Contradictions of the Measurement Imperative in Global Goals

How do global development goals translate into local action? How do such goals support or undermine already existing efforts, at the local level, to build robust and sustainable communities? In this article we examine the experience of a women’s cooperative vegetable farm in rural South Africa, considering the on-the-ground consequences of high-level planning for development and, in particular, the measurement and accountability demands associated with such initiatives. We focus on the broad aims of Sustainable Development Goals 2 (to end hunger) and 5 (to achieve gender equality and women’s empowerment). We explore farmers’ responses to external demands for measurement and accountability, some of which they are not well equipped to meet and others of which collide with their own priorities to support their households and wider community. We find a major problem of translation between global goals and the needs of people on the ground: far from resulting in material support for small-scale farmers, the daily burdens of the ‘audit society’ directly impede aims like ending hunger and achieving gender equality. The first section of the paper briefly canvasses recent efforts at global goal setting, considering the Millennium Development Goals (MDGs) and SDGs in turn. The longer second section offers the case study of the women’s farm, examining how the measurement demands related to global goals impact locally generated priorities.