IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v29y2019i1p138-150.html
   My bibliography  Save this article

Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis

Author

Listed:
  • Myles Bassell
  • Sonia Lambert
  • Hershey H. Friedman

Abstract

In this research study, students at a large urban university completed our questionnaire regarding leadership. The student’s opinions regarding leadership qualities are consistent with our literature review. Marketing leaders need to be creative, global thinkers, with integrity who can create innovative learning organizations, encourage diversity, and ensure employees are engaged in meaningful work that achieves sustainability and results in a competitive advantage.

Suggested Citation

  • Myles Bassell & Sonia Lambert & Hershey H. Friedman, 2019. "Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 29(1), pages 138-150, January.
    • Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:138-150
    DOI: 10.1080/21639159.2018.1555440
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2018.1555440
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2018.1555440?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:138-150. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.