IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v26y2016i4p301-303.html
   My bibliography  Save this article

Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Special Issue

Author

Listed:
  • Arch G. Woodside

Abstract

Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outcomes. This JGSMS special issue presents 11 flipping-the-classroom case studies. Most of these cases are creative writings by students. The cases include emic reports on interactions with service providers. Assigning and reading the cases may be useful for learning how to increase student joy-in-learning and deepening their skills in sensemaking and solving problems in customer–marketer interactions.

Suggested Citation

  • Arch G. Woodside, 2016. "Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Special Issue," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(4), pages 301-303, October.
    • Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:301-303
    DOI: 10.1080/21639159.2016.1207845
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2016.1207845
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2016.1207845?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:301-303. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.