On the planning and design of sample surveys
AbstractSurveys rely on structured questions used to map out reality, using sample observations from a population frame, into data that can be statistically analyzed. This paper focuses on the planning and design of surveys, making a distinction between individual surveys, household surveys and establishment surveys. Knowledge from cognitive science is used to provide guidelines on questionnaire design. Non-standard, but simple, statistical methods are described for analyzing survey results. The paper is based on experience gained by conducting over 150 customer satisfaction surveys in Europe, America and the Far East.
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Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Journal of Applied Statistics.
Volume (Year): 33 (2006)
Issue (Month): 4 ()
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