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e-commerce: implications for firm strategy and industry Configuration

Author

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  • Martin Kenney
  • James Curry

Abstract

The impact of the Internet on business activity and industry strategy is now starting to be appreciated. Established corporations as well as startup firms are utilizing the Internet to create new markets and reorganize existing markets. Ubiquity and low cost make the Internet a powerful force for transforming business activity and facilitating now venture creation. The paper argues that new commercial patterns are being created through firms' resorting to online retailing, opening portions of their information systems to customers, and linking firm processes directly to consumers by moving functions such as purchasing online.

Suggested Citation

  • Martin Kenney & James Curry, 1999. "e-commerce: implications for firm strategy and industry Configuration," Industry and Innovation, Taylor & Francis Journals, vol. 6(2), pages 131-151.
    • Handle: RePEc:taf:indinn:v:6:y:1999:i:2:p:131-151
    DOI: 10.1080/13662719900000008
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    Cited by:

    1. Joanne Loundes, 2002. "Cost Focussed Firms and Internet Usage," Melbourne Institute Working Paper Series wp2002n29, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
    2. Phillip Anthony O'Hara, 2003. "Deep Recession and Financial Instability or a New Long Wave of Economic Growth for U.S. Capitalism? A Regulation School Approach," Review of Radical Political Economics, Union for Radical Political Economics, vol. 35(1), pages 18-43, March.
    3. Joanne Loundes, 2002. "Business Use of the Internet in Australia," Melbourne Institute Working Paper Series wp2002n20, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.

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