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Japanese New-Product Development Techniques

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  • Yesuhiro Monden

Abstract

Yasuhiro Monden The Japanese automotive industry has already become a by-word for lean production efficiency. Recently attention has shifted to its new-product development activities, and in particular to the techniques of simultaneous engineering that generate superior performance when contrasted with the traditional linear and sequential approaches. The paper probes the cost management system that underpins the Japanese automotive product-development system, enabling a network of producers and suppliers to work cooperatively and in parallel through successive prototyping stages of the process. The core concept is the iterative development of a 'target cost' for each component of the process.

Suggested Citation

  • Yesuhiro Monden, 1993. "Japanese New-Product Development Techniques," Industry and Innovation, Taylor & Francis Journals, vol. 1(1), pages 43-49.
    • Handle: RePEc:taf:indinn:v:1:y:1993:i:1:p:43-49
    DOI: 10.1080/13662719300000004
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    Cited by:

    1. Heinz Ahn & Marcel Clermont & Stephan Schwetschke, 2018. "Research on target costing: past, present and future," Management Review Quarterly, Springer, vol. 68(3), pages 321-354, August.

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