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Trust in online social networks: A multifaceted perspective

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  • Sonja Grabner-Kräuter
  • Sofie Bitter

Abstract

In recent years, online social networks (OSNs) have gained great popularity and are now among the most frequently visited sites on the Web. Although security standards and practices are an increasing focus of attention, participants still reveal great amounts of sensitive information in the Web 2.0 environment. Obviously, online social networking takes place in a context of trust. However, trust is a concept with many facets and dimensions. To facilitate trust research in OSNs this article aims at clarifying the role of trust and the relevance of facets of trust, social capital and embeddedness in OSNs. First, the focus is on the individual's decision to trust and on processes through which trust actually emerges. Subsequently, trust is viewed as a structurally embedded asset or a property of relationships and networks that helps to shape interaction patterns within OSNs. A conceptual framework is developed that integrates theoretical concepts from the trust literature, social network and social capital theory, and helps to map different trust-related issues in OSNs.

Suggested Citation

  • Sonja Grabner-Kräuter & Sofie Bitter, 2015. "Trust in online social networks: A multifaceted perspective," Forum for Social Economics, Taylor & Francis Journals, vol. 44(1), pages 48-68, April.
    • Handle: RePEc:taf:fosoec:v:44:y:2015:i:1:p:48-68
    DOI: 10.1080/07360932.2013.781517
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    Citations

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    Cited by:

    1. Livia Levine, 2019. "Digital Trust and Cooperation with an Integrative Digital Social Contract," Journal of Business Ethics, Springer, vol. 160(2), pages 393-407, December.
    2. Sofie Bitter & Sonja Grabner-Kräuter, 2016. "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 219-231, August.
    3. Luo, Qiuju & Zhang, Hui, 2016. "Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couchsurfing community," Tourism Management, Elsevier, vol. 54(C), pages 107-121.
    4. Darmalinggam P.* & Abdullah A. H. & Raman M., 2018. "Online Scaffolding and Experts’ Trust: Knowledge Sharing of Organisation to Students," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 242-245:4.
    5. Vincenza Carchiolo & Alessandro Longheu & Michele Malgeri & Giuseppe Mangioni & Marialaura Previti, 2021. "Mutual Influence of Users Credibility and News Spreading in Online Social Networks," Future Internet, MDPI, vol. 13(5), pages 1-15, April.
    6. Zagidullin, Marat & Aziz, Nergis & Kozhakhmet, Sanat, 2021. "Government policies and attitudes to social media use among users in Turkey: The role of awareness of policies, political involvement, online trust, and party identification," Technology in Society, Elsevier, vol. 67(C).
    7. Kathrin Eismann, 2021. "Diffusion and persistence of false rumors in social media networks: implications of searchability on rumor self-correction on Twitter," Journal of Business Economics, Springer, vol. 91(9), pages 1299-1329, November.

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