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A policy proposal to deal with excessive cultural tourism

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  • Bruno S. Frey
  • Andre Briviba

Abstract

This paper presents a proposal to deal with cultural overtourism causing substantial negative effects. They burden the local population, tourists, and the natural environment by overcrowding, vandalism, and pollution. While at present tourism is suppressed by governments due to the COVID-19 pandemic, it will likely become a major issue again in the future. Our proposal allows us to think about the way cultural tourism should be organized in the future and how to mitigate the negative externalities affecting cultural heritage as well as the local population and the natural environment. As an innovation to overcome these problems, the heavily visited historical sites are to be replicated in a suitable nearby location. Advanced digital technology such as augmented and virtual reality, holograms, and digital twins are to be used to make the cultural sites attractive to all sorts of tourists.

Suggested Citation

  • Bruno S. Frey & Andre Briviba, 2021. "A policy proposal to deal with excessive cultural tourism," European Planning Studies, Taylor & Francis Journals, vol. 29(4), pages 601-618, April.
    • Handle: RePEc:taf:eurpls:v:29:y:2021:i:4:p:601-618
    DOI: 10.1080/09654313.2021.1903841
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    References listed on IDEAS

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    1. Oecd & Icom, 2019. "Culture and local development: maximising the impact: A guide for local governments, communities and museums," OECD Local Economic and Employment Development (LEED) Papers 2019/07, OECD Publishing.
    2. Vincenzo Asero & Stefania Skonieczny, 2018. "Cruise Tourism and Sustainability in the Mediterranean. Destination Venice," Chapters, in: Leszek Butowski (ed.), Mobilities, Tourism and Travel Behavior - Contexts and Boundaries, IntechOpen.
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    Cited by:

    1. Valentina Ndou & Gioconda Mele & Eglantina Hysa & Otilia Manta, 2022. "Exploiting Technology to Deal with the COVID-19 Challenges in Travel & Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(10), pages 1-25, May.
    2. Ping Zhang & Kaijun Cao, 2023. "Understanding the Uncivilized Tourism Behavior of Tourists: A Planned Behavior Model Based on the Perspectives of Cognitive Dissonance and Neutralization," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    3. Yugang He & Guihua Bai, 2023. "Quantifying the ‘Yellow Card Policy’ Effect: An Intervention Analysis of Chinese Tourist Migration to South Korea amidst the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(21), pages 1-15, November.
    4. Nansy Kouroupi & Theodore Metaxas, 2023. "Can the Metaverse and Its Associated Digital Tools and Technologies Provide an Opportunity for Destinations to Address the Vulnerability of Overtourism?," Tourism and Hospitality, MDPI, vol. 4(2), pages 1-19, June.

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    More about this item

    JEL classification:

    • P48 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies
    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy
    • Z38 - Other Special Topics - - Tourism Economics - - - Policy
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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