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Strategic planning and place branding in a World Heritage cultural landscape: a case study of the English Lake District, UK

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  • Nicole Porter

Abstract

What roles do strategic planning and place branding play in the context of UNESCO World Heritage Sites (WHS)? Here it is theorized that the processes associated with the nomination and management of WHS cultural landscapes involve an integration of planning and branding, with both practices influencing the articulation of a place’s universal value. A descriptive qualitative case study of the Lake District National Park, UK, traces the ways in which this cultural landscape was conceptualized, managed and communicated through the work of the Lake District National Park Authority (LDNPA) between 2006 and 2018. This illustrates how inscription of the English Lake District as a WHS in 2017 was a result of a Partnership approach to governance by the LDNPA, and that the Partnership’s vision of ‘sustainable development in action’ responded to planning and branding imperatives. The resulting WHS inscription recognized an ‘evolving’ cultural landscape comprising multiple landscape identities and interests – agro-pastoral, artistic/literary, and nature conservation – which are simultaneously managed through planning and promoted through leveraging the WHS brand.

Suggested Citation

  • Nicole Porter, 2020. "Strategic planning and place branding in a World Heritage cultural landscape: a case study of the English Lake District, UK," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1291-1314, July.
    • Handle: RePEc:taf:eurpls:v:28:y:2020:i:7:p:1291-1314
    DOI: 10.1080/09654313.2019.1701297
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    Cited by:

    1. Qi Yang, 2023. "Research on the Changes in Cultural Landscape of Tourist-Type Traditional Chinese Villages from the Perspective of Cultural Memory: Taking Anzhen Village in Chongqing as an Example," Land, MDPI, vol. 12(4), pages 1-15, April.
    2. Philip Boland & Stephen McKay, 2021. "Personality association and celebrity museumification of George Best (with nods to John Lennon)," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 409-419, December.
    3. Yuheng Tao & Po-Hsien Lin, 2023. "Analyses of Sustainable Development of Cultural and Creative Parks: A Pilot Study Based on the Approach of CiteSpace Knowledge Mapping," Sustainability, MDPI, vol. 15(13), pages 1-28, July.
    4. Hongni Wei & Yi Yu & Zhenjie Yuan, 2022. "Heritage Tourism and Nation-Building: Politics of the Production of Chinese National Identity at the Mausoleum of Yellow Emperor," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    5. Jiayin Zhang & Mingliang Lin & Min Wang & Yinbin Lin, 2023. "Scale transformation of place brands: a visual study of Xinhepu, Guangzhou," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.

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