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Spatial planning and place branding: rethinking relations and synergies

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  • Kristof Van Assche
  • Raoul Beunen
  • Eduardo Oliveira

Abstract

Spatial planning and place branding are allies in the discovery and creation of place narratives and assets as well as in contributing to spatial transformation or the improvement of the socio-spatial and spatial-economic conditions of a place. However, the existing and potential linkages between spatial planning and place branding are yet to be explored by both scientists and policy-makers. The objective of this paper is twofold. First, we reflect upon the central themes of this special issue by placing them in the context of larger debates on the position of place branding and spatial planning in society. Secondly, we show that this requires attention to the many ways in which planning and branding can cross-fertilize each other and to the embedding of both in evolving spatial governance structures. We then conclude with a typology expanding the understanding of this linkage between spatial planning and place branding.

Suggested Citation

  • Kristof Van Assche & Raoul Beunen & Eduardo Oliveira, 2020. "Spatial planning and place branding: rethinking relations and synergies," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1274-1290, July.
    • Handle: RePEc:taf:eurpls:v:28:y:2020:i:7:p:1274-1290
    DOI: 10.1080/09654313.2019.1701289
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    Cited by:

    1. Inês Gusman & Alan Sandry, 2022. "The Economies of Identities: Recognising the Economic Value of the Characteristics of Territories," Sustainability, MDPI, vol. 14(14), pages 1-21, July.
    2. Giovana Goretti Feijó de Almeida, 2023. "Cities and Territorial Brand in The Metaverse: The Metaverse SEOUL Case," Sustainability, MDPI, vol. 15(13), pages 1-21, June.
    3. Amir Maghssudipour & Marco Bellandi & Annalisa Caloffi, 2023. "The role of language in international trade and the “made in Italy”," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 50(3), pages 677-702, September.
    4. Giovana Goretti Feijó de Almeida & Paulo Almeida & Lucília Cardoso & Luís Lima Santos, 2023. "Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping," Sustainability, MDPI, vol. 15(8), pages 1-16, April.

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