Bridging the Knowledge-gap Between the Old and the New: Regional Marine Experience Production in Orust, Västra Götaland, Sweden

Today many regions in the industrialized world have to deal with a transformation from traditional industry such as agriculture or manufacturing to service-oriented production such as tourism. Nevertheless, few studies highlight the possibilities and limitations of inter-sectoral knowledge sharing among stakeholders representing these sectors and hence there seem to be missed opportunities for mutual collaboration in the era of experience production. Using an evolutionary perspective, this article aims to analyse how the leisure boat manufacturing and the tourism sectors in the municipality of Orust on the Swedish west coast, combine knowledge from these two sectors as a way to spur innovation in experience production. The article shows how there are a number of limitations to sectoral knowledge interaction. Some of them can be linked to the conservative nature of the traditional industry, and to the immature nature of the tourism sector, others to the role of policy. However, at the same time as there being a number of obstacles for collaboration, the article reveals some interesting possibilities to form inter-sectoral knowledge sharing.