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Fast Fashion: Calculative Technologies and the Governance of Everyday Dress

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  • Ingrid Jeacle

Abstract

The speed at which contemporary fashion changes is such that the life of a garment can now be measured in a matter of weeks rather than months. The organisational consequences of operating in this environment are that fashion retailers have been prompted to adopt a range of quick response (QR) initiatives. QR involves responding promptly to the information contained within emerging sales trends while simultaneously accelerating the movement of product from factory to shop shelf. Drawing on the case of a UK fashion chain, this paper explores accounting's role in enacting QR. In addition, by deploying the theoretical framework of governmentality [Miller, P., & Rose, N. (1990). Governing economic life. Economy and Society , 19 (1), 1-31; Rose, N., & Miller, P. (1992). Political power beyond the state: Problematics of government. British Journal of Sociology , 43 (2), 173-205], the paper highlights the role of calculative technologies in the creation and sustenance of fast fashion and hence the governance of everyday dress.

Suggested Citation

  • Ingrid Jeacle, 2015. "Fast Fashion: Calculative Technologies and the Governance of Everyday Dress," European Accounting Review, Taylor & Francis Journals, vol. 24(2), pages 305-328, June.
    • Handle: RePEc:taf:euract:v:24:y:2015:i:2:p:305-328
    DOI: 10.1080/09638180.2014.921573
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    References listed on IDEAS

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    1. Julian E. Markham, 1998. "The Future of Shopping," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-14797-7, September.
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    Cited by:

    1. Regina Frei & Lisa Jack & Sally‐Ann Krzyzaniak, 2020. "Sustainable reverse supply chains and circular economy in multichannel retail returns," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1925-1940, July.
    2. Kaifala, Gabriel B. & Paisey, Catriona & Paisey, Nicholas J., 2021. "The UK pensions landscape – A critique of the role of accountants and accounting technologies in the treatment of social and societal risks," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 75(C).
    3. Westerdahl, Stig, 2021. "Yield and the city: Swedish public housing and the political significance of changed accounting practices," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 80(C).
    4. Lassila, Erkki M., 2022. "“Free”-to-play game: Governing the everyday life of digital popular culture," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 87(C).

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