Food product attributes guiding purchasing choice of maize meal by low-income South African consumers
AbstractThis study ascertained the food product attributes prioritised by low-income and very low-income consumers when purchasing their staple food, maize meal. Survey results from 502 Gauteng respondents in three informal settlements and one formal settlement revealed the level of importance perceived for 14 predetermined attributes. The informal settlement consumers' ratings for product acceptability and convenience closely matched those of the formal settlement, but the more affluent respondents gave them higher ratings. The ratings for appearance, value for money, product quality, texture, product safety, brand loyalty and nutrient content were significantly similar between the two low and between the two very low income groups, but significantly different between the former two and the latter two, specifically for nutrient content. The informal settlements rated satiety value and affordability as the most important, while the formal settlement reported taste and appearance. These findings represent both a challenge and an opportunity for food product developers.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Development Southern Africa.
Volume (Year): 27 (2010)
Issue (Month): 3 ()
Contact details of provider:
Web page: http://www.tandfonline.com/CDSA20
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.