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Ford’s Scholarships in Yugoslavia During the Cold War: Exposure to Western Ideology and Culture

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  • Hrustan Šišić

Abstract

This research paper analyzes the activities of the Ford Philanthropic Foundation in Yugoslavia during the Cold War with a special emphasis on Ford’s Education Programme through which a significant number of Yugoslavs had the opportunity to study and work in the United States. Using the Ford Foundation archives, this research reveals the foundation’s intentions to expose influential individuals from Yugoslavia to Western ideology and culture with the goal of suppressing communist ideology at the beginning of the Cold War. With enormous financial resources and reputation among the Yugoslav population and leadership, the Ford Foundation during its ten years of intense activity in the country (1959–1969) was completely subordinated to the official foreign policy of Washington, which was based on support for an independent Yugoslavia within the communist bloc. Ford’s operational activities reduced the stereotypes of Yugoslavs about the United States and greatly contributed to the cultural rapprochement of the two countries.

Suggested Citation

  • Hrustan Šišić, 2024. "Ford’s Scholarships in Yugoslavia During the Cold War: Exposure to Western Ideology and Culture," Journal of Balkan and Near Eastern Studies, Taylor & Francis Journals, vol. 26(2), pages 246-276, March.
    • Handle: RePEc:taf:cjsbxx:v:26:y:2024:i:2:p:246-276
    DOI: 10.1080/19448953.2023.2233362
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