IDEAS home Printed from https://ideas.repec.org/a/taf/bushst/v60y2018i8p1125-1144.html
   My bibliography  Save this article

Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe

Author

Listed:
  • Carlo Marco Belfanti

Abstract

This article aims to analyse the practices of branding adopted in the European pre-modern economy in order to communicate information about the product to the consumer. It examines the nature and function of master’s marks and collective marks and their interaction with processes of imitation and counterfeiting, and takes a stance in the debate on the origins of the modern brand, arguing in favour of the thesis that early forms of brand may be found only in the economic context of the eighteenth century and not before.

Suggested Citation

  • Carlo Marco Belfanti, 2018. "Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe," Business History, Taylor & Francis Journals, vol. 60(8), pages 1125-1144, November.
    • Handle: RePEc:taf:bushst:v:60:y:2018:i:8:p:1125-1144
    DOI: 10.1080/00076791.2017.1282946
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/00076791.2017.1282946
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/00076791.2017.1282946?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carla Sequeira, 2024. "Trademarks and Denomination of Origin in Portuguese Wine Sector (1918-1924)," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 10(1), pages 19-42, January.
    2. Patricio Saiz & Jose Luis Zofio, 2020. "The Making and Consolidation of the First National Trademark System: Diffusion of Trademarks across Spanish Regions (1850–1920)," Papers in Evolutionary Economic Geography (PEEG) 2060, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Dec 2020.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:bushst:v:60:y:2018:i:8:p:1125-1144. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FBSH20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.