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Knowing the shape of demand: Britain's exports of ponchos to the Southern Cone, c. 1810s-70s

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  • Manuel Llorca-Jana

Abstract

British textile exporters have supplied South America since well before the Napoleonic Wars. However, only from the 1810s onwards did British merchants establish houses in the region, quickly mastering the market. As far as the demand for coarse cloaks was concerned, both creoles and natives stuck firmly to ponchos. Because of the intrinsic characteristics of ponchos, local demand led British supply and, in an innovative process of adaptation, British manufacturers exported ponchos on a considerable scale to the markets of southern South America.

Suggested Citation

  • Manuel Llorca-Jana, 2009. "Knowing the shape of demand: Britain's exports of ponchos to the Southern Cone, c. 1810s-70s," Business History, Taylor & Francis Journals, vol. 51(4), pages 602-621.
    • Handle: RePEc:taf:bushst:v:51:y:2009:i:4:p:602-621
    DOI: 10.1080/00076790902995229
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    Citations

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    Cited by:

    1. Manuel Llorca-Jaña, 2014. "The impact of early nineteenth-century globalization on foreign trade in the Southern Cone: A study of British trade statistics," Investigaciones de Historia Económica - Economic History Research (IHE-EHR), Journal of the Spanish Economic History Association, Asociación Española de Historia Económica, vol. 10(01), pages 46-56.
    2. Francis, Joseph A., 2014. "Resolving the Halperín Paradox: The Terms of Trade and Argentina’s Expansion in the Long Nineteenth Century," MPRA Paper 57915, University Library of Munich, Germany.

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