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Residential demand estimation for bundled fixed-line and wireless mobile broadband services

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  • Gary Madden
  • Suphat Suphachalasai
  • Thanet Makjamroen

Abstract

This article is the first investigation of residential Internet markets in Thailand, in particular Bangkok. Bangkok is an interesting market to study as it is Thailand's most populous province, and supports an advanced economy. The study offers a comprehensive discussion of the process to obtain cross-price elasticity estimates when Internet services are bundled. Interestingly, the empirical results reveal positive cross-price effects, i.e. Internet alternatives are viewed as substitutes by respondents in this market. This finding is plausible as the services differ essentially in their model of delivery.

Suggested Citation

  • Gary Madden & Suphat Suphachalasai & Thanet Makjamroen, 2015. "Residential demand estimation for bundled fixed-line and wireless mobile broadband services," Applied Economics, Taylor & Francis Journals, vol. 47(47), pages 5045-5056, October.
    • Handle: RePEc:taf:applec:v:47:y:2015:i:47:p:5045-5056
    DOI: 10.1080/00036846.2015.1042141
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    Cited by:

    1. Ros, Agustin J., 2023. "Determinants of fixed and mobile broadband demand in Mexico using discrete choice exercises and logit and conditional logit models," Information Economics and Policy, Elsevier, vol. 64(C).
    2. Kim, Moon-Koo & Park, Myeong-Cheol & Lee, Duk Hee & Park, Jong-Hyun, 2017. "Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168501, International Telecommunications Society (ITS).

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