IDEAS home Printed from https://ideas.repec.org/a/taf/apeclt/v21y2014i12p823-827.html
   My bibliography  Save this article

A bias in measuring consumer responses towards food safety issues due to imperfect substitution between foods

Author

Listed:
  • Hyun Joung Jin

Abstract

This study attempts to show that observed consumption change may not correctly depict consumer opinions and responses towards food safety issues due to the lack of suitable substitutes for foods with controversial safety. If there is no suitable alternative for consumers to alter their eating habits, consumers may not change consumption patterns, although they feel that consuming problem foods is risky. This study provides empirical evidence of this phenomenon using a consumer survey regarding the 2010-2011 foot and mouth disease outbreak in South Korea. The results show that the ratio of respondents who did not cease consumption of the implicated products due to lack of a suitable substitute was sizeable. This suggests that when we utilize observed consumption data, we may underestimate consumer responses to food safety issues.

Suggested Citation

  • Hyun Joung Jin, 2014. "A bias in measuring consumer responses towards food safety issues due to imperfect substitution between foods," Applied Economics Letters, Taylor & Francis Journals, vol. 21(12), pages 823-827, August.
    • Handle: RePEc:taf:apeclt:v:21:y:2014:i:12:p:823-827
    DOI: 10.1080/13504851.2014.887182
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13504851.2014.887182
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13504851.2014.887182?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:apeclt:v:21:y:2014:i:12:p:823-827. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RAEL20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.