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Enhancing knowledge sharing from self-initiated expatriates in Vietnam: the role of internal marketing and work-role adjustment in an emerging economy

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  • Au Due Tang
  • Man-Ling Chang
  • Cheng-Feng Cheng

Abstract

This study is an empirical exploration of whether internal marketing activities can positively influence self-initiated expatriate’s (SIE’s) work-role adjustment and knowledge sharing. Leader–member exchange is considered in developing a moderated-mediation model. Using data collected from 140 SIEs in Vietnam, the findings support the mediation model and specifically indicate that internal marketing activities can increase the degree of work-role adjustment which, in turn, influences SIEs’ knowledge-sharing. However, moderated-mediation analyses fail to support the role played by leaders in the implication of internal marketing activities. This model is intended to present an agenda for future research. Some theoretical and practical implications are also discussed.

Suggested Citation

  • Au Due Tang & Man-Ling Chang & Cheng-Feng Cheng, 2017. "Enhancing knowledge sharing from self-initiated expatriates in Vietnam: the role of internal marketing and work-role adjustment in an emerging economy," Asia Pacific Business Review, Taylor & Francis Journals, vol. 23(5), pages 677-696, October.
    • Handle: RePEc:taf:apbizr:v:23:y:2017:i:5:p:677-696
    DOI: 10.1080/13602381.2017.1366404
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    Citations

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    Cited by:

    1. Émilie Lapointe & Christian Vandenberghe & Shea X. Fan, 2022. "Psychological contract breach and organizational cynicism and commitment among self-initiated expatriates vs. host country nationals in the Chinese and Malaysian transnational education sector," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 319-342, March.
    2. Tang, Au Due & Chang, Man-Ling & Wang, Tsu-Hui & Lai, Cheng-Hao, 2020. "How to create genuine happiness for flight attendants: Effects of internal marketing and work-family interface," Journal of Air Transport Management, Elsevier, vol. 87(C).
    3. Man-Ling Chang & Au Due Tang & Cheng-Feng Cheng & Wen-Kuo Chen, 2023. "The bright side of environmental uncertainty for organizational learning: the moderating role of political skill," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 978-1007, July.

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