Data Privacy Protection and Utility Preservation through Bayesian Data Synthesis: A Case Study on Airbnb Listings

When releasing record-level data containing sensitive information to the public, the data disseminator is responsible for protecting the privacy of every record in the dataset, simultaneously preserving important features of the data for users’ analyses. These goals can be achieved by data synthesis, where confidential data are replaced with synthetic data that are simulated based on statistical models estimated on the confidential data. In this article, we present a data synthesis case study, where synthetic values of price and the number of available days in a sample of the New York Airbnb Open Data are created for privacy protection. One sensitive variable, the number of available days of an Airbnb listing, has a large amount of zero-valued records and also truncated at the two ends. We propose a zero-inflated truncated Poisson regression model for its synthesis. We use a sequential synthesis approach to further synthesize the sensitive price variable. The resulting synthetic data are evaluated for its utility preservation and privacy protection, the latter in the form of disclosure risks. Furthermore, we propose methods to investigate how uncertainties in intruder’s knowledge would influence the identification disclosure risks of the synthetic data. In particular, we explore several realistic scenarios of uncertainties in intruder’s knowledge of available information and evaluate their impacts on the resulting identification disclosure risks.