Factori De Influenta Ai Comportamentului De Cumpararea Si Consum
AbstractConsumer is an entity extremely complex, diverse and dynamic, which made to have a buying and consuming behaviour unequal and contradictory. The present material present factors which influence this behavior, factors classification in the next way: 1. Endogenous factors A. Psychological factors - needs and motivations, personality and personal image, perceptions and images, attitude and preferences, and learning B. Personnel factors – demography factors, life stile 2. Exogenous factors A. Social environment – family, references groups (part, status, opinion leader), social class B. Cultural environment
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Bibliographic InfoArticle provided by Scientific Society of Management from Romania in its journal Business&Leadership.
Volume (Year): 2 (2009)
Issue (Month): 2 (September)
consumator; comportament; atitudini; motivatii;
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