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Peculiarities of art management in a digital context – case study of Poland

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  • Michał Szostak

    (University of Social Sciences, Poland)

Abstract

The digitalisation of the aesthetic experience affects the level of artistry and creativity transfer by the artwork and the quality of participation in the arts. Due to cultural differences between Poles other countries’ citizens in perception qualities, this study assesses the effect of the participation form (in-real or digital) in the aesthetic situation by receivers on artistry and creativity potential. The quality of participation in five arts types (musical, performing, literary, audio-visual, visual) was assessed using ten criteria. Data analysis, based on a worldwide sample (38 countries, n = 221). The participation form in arts determines participation quality in the aesthetic situation differently by Polish and non-Polish receivers. Furthermore, there are noteworthy cultural variances among Polish and non-Polish art receivers of particular types of arts and particular forms of participation in arts. The study outcomes may interest: art creators looking for the optimal way of delivering artworks among receivers from Poland and other countries; art managers and marketers for deeper understanding of Polish art receivers’ viewpoints and their preferences about participation in arts in-real or digitally; art receivers to compare their judgement about the participation ways in arts with the preferences of Polish art receivers. The first attempt in the literature assessing the quality of the participation in the aesthetic situation regarding the form of participation between Polish and non-Polish societies.

Suggested Citation

  • Michał Szostak, 2022. "Peculiarities of art management in a digital context – case study of Poland," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 10-44, June.
    • Handle: RePEc:ssi:jouesi:v:9:y:2022:i:4:p:10-44
    DOI: 10.9770/jesi.2022.9.4(1)
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    References listed on IDEAS

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    1. Michał Szostak, 2021. "Impact of gender differences in perception of creative identities of artist, creator, manager, entrepreneur and leader on sustainability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(2), pages 10-36, December.
    2. Brian J. Hracs, 2015. "Cultural Intermediaries in the Digital Age: The Case of Independent Musicians and Managers in Toronto," Regional Studies, Taylor & Francis Journals, vol. 49(3), pages 461-475, March.
    3. Adriana Mihaela Soaita & Barend Wind, 2020. "Urban Narratives on the Changing Nature of Social Capital in Post-Communist Romania," Europe-Asia Studies, Taylor & Francis Journals, vol. 72(4), pages 712-738, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    digitalisation; cultural differences; creativity; artistry loss; participation in arts; arts management; aesthetics; aesthetic situation; receiving process; art perception;
    All these keywords.

    JEL classification:

    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • P52 - Political Economy and Comparative Economic Systems - - Comparative Economic Systems - - - Comparative Studies of Particular Economies
    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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