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Sustainability of community’s entrepreneurship: case of floating market at Ladmayom

Author

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  • Supawadee Boonyachut

    (King Mongkut’s University of Technology Thonburi, Thailand)

Abstract

Ladmayom Market was created in 2003 by a community leader as an effort of sustaining the existing orchard to gain additional income among the villagers, and to maintain the existing life styles. Over a decade, the flea market was expanded around the original community floating market. Ladmayom Market, a one-man originated project, is currently a large market belonging to various land owners. The expansion of the market is sprawled according to the plot of lands. Because of this condition, the sustainability of the market declines as a whole due to its mixed up circulation, unpleasant patches of abandoned selling stalls, unequal business opportunity for merchants in some zones and lack of precise directions so that the customers easily lose their ways. Hence, this research regarded as a guide recommends a short term plan to sustain the community floating market by creating a better wayfinding. Its final result from all stakeholders who participated in public meeting and field survey is composed of directory, directional signs and other necessary categories for the market.

Suggested Citation

  • Supawadee Boonyachut, 2016. "Sustainability of community’s entrepreneurship: case of floating market at Ladmayom," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(2), pages 211-219, December.
    • Handle: RePEc:ssi:jouesi:v:4:y:2016:i:2:p:211-219
    DOI: 10.9770/jesi.2016.4.2(8)
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    Cited by:

    1. Karine Oganisjana & Anna Svirina & Svetlana Surikova & Gunta Grīnberga-Zālīte & Konstantins Kozlovskis, 2017. "Engaging universities in social innovation research for understanding sustainability issues," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(1), pages 9-22, September.
    2. Karine Oganisjana & Anna Svirina & Svetlana Surikova & Gunta Grīnberga-Zālīte & Konstantins Kozlovskis, 2017. "Engaging universities in social innovation research for understanding sustainability issues," Post-Print hal-01708963, HAL.

    More about this item

    Keywords

    floating market; stakeholders participation; community; entrepreneurship; short term plan; wayfinding; sustainability;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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