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Sustainable development in higher education through service quality and price fairness: empirical evidence from private universities in Syria

Author

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  • Serene Dalati

    (Arab International University, Syrian Arab Republic)

  • Salah Eddin Al Hamwi

    (Arab International University, Syrian Arab Republic)

Abstract

The purpose of this research is to develop a model which examines the relationship between adapted dimensions of service quality scale and customer satisfaction and perceived price fairness, building on previous measurement instrument developed by (A. Parasuraman, Zeithaml, & Berry, 1988b). The research paper investigates the instrument at higher education in Syria. The planned methodology for the research employs a quantitative approach where the service quality instrument developed by (A. Parasuraman, Zeithaml, & Berry, 1988a) is employed in this research. The sample of the study follows a non-probability sampling approach. The unit of analysis in this research is undergraduate students of private universities in Syria. Online self-administered questionnaires were distributed to undergraduate students in 3 private universities in Syria. The adjusted instrument scale employed a 5 points Likert scale where 1 indicates strongly disagree and 5 strongly agree. The level of analysis investigates reliability and validity tests. Exploratory factor analysis (EFA) is employed to measure relationships between measured variables. The exploratory factor analysis produced three dimensions. Cronbach alpha test is employed to measure the internal consistency of the scale. The adapted service quality scale comprises of three dimensions namely institution task orientation, institution relationship orientation and institution tangibles orientation. The instrument consists of 12 items. The research recommends the measurement scale to be applied for service quality in Higher Education environment.

Suggested Citation

  • Serene Dalati & Salah Eddin Al Hamwi, 2016. "Sustainable development in higher education through service quality and price fairness: empirical evidence from private universities in Syria," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(1), pages 25-38, September.
    • Handle: RePEc:ssi:jouesi:v:4:y:2016:i:1:p:25-38
    DOI: 10.9770/jesi.2016.4.1(3)
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    Citations

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    Cited by:

    1. Rimvydas Labanauskis & Aurelija Kasparavičiūtė & Vida Davidavičienė & Dovilė Deltuvienė, 2018. "Towards quality assurance of the study process using the Multi-Criteria Decision-Making Method," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(2), pages 799-819, December.
    2. Olaya-Escobar, Erika Sofía & Berbegal-Mirabent, Jasmina & Alegre, Inés, 2020. "Exploring the relationship between service quality of technology transfer offices and researchers’ patenting activity," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    3. Tantri Yanuar Rahmat Syah & Patrick Christian Alimwidodo & Lovinda Lianti & Holila Hatta, 2022. "Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 63-84.

    More about this item

    Keywords

    service quality; SERVQUAL; SERVPERF; higher education; student satisfaction; price fairness;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • A29 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Other

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