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Integrative Model of the Implementation of e WOM Destination Image and Intention to Behave

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  • Naili FARIDA

    (Diponegoro University Indonesia)

Abstract

This study aims to examine the influence of e WOM and perceptions of quality on customer satisfaction and the effect of customer satisfaction and the image of the destinations on the intention to behave The sample was 150 tourists visiting Sidomukti water spring in Bandungan Semarang Central Java Indonesia Analysis of this study uses Structural Equation Modeling and PLS software to process the data The results showed that 1 e WOM and perceptions of quality have a positive and significant influence on customer satisfaction 2 Customer satisfaction has a positive and significant impact on the intention to behave and 3 image of the destination has a positive and significant impact on the intention to behave

Suggested Citation

  • Naili FARIDA, 2018. "Integrative Model of the Implementation of e WOM Destination Image and Intention to Behave," Journal of Advanced Research in Management, ASERS Publishing, vol. 9(4), pages 841-850.
    • Handle: RePEc:srs:jemt00:v:9:y:2018:i:4:p:841-850
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