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Tourists Motivations to Choose Indonesia as a Vacation Destination

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  • Roozbeh HENDIJANI

    (Faculty of Economics and Communication Bina Nusantara University Indonesia)

Abstract

Purpose It is pertinent for the government and tourism marketers of particular destinations to have a better understanding of tourists motivations to choose a destination Since there is little academic knowledge in the tourism industry in Indonesia this study explores the factors which motivate international tourists to select Indonesia as a vacation destination Design Besides the theoretical implication of this research regarding tourism industry in Indonesia this study also gives practical application into the matter of tourism industry in Indonesia Methodology Self administrated questionnaires consisting of three sections were distributed randomly to 400 international tourists at the Jakarta International Airport Soekarno Hatta and some popular tourist areas around Jakarta Data collection was conducted from June to September 2016 Related analyses such as a multivariate analysis and a descriptive analysis were used to answer the objectives of this research Findings The findings show the motivations underlying choosing Indonesia for a vacation spot and why these factors should be considered by the Indonesian government and tourism marketers in developing marketing strategies Originality This article is one of the limited researches regarding tourism industry in Indonesia and definitely one of the few which discussing about the motivations of international tourists to that destination

Suggested Citation

  • Roozbeh HENDIJANI, 2018. "Tourists Motivations to Choose Indonesia as a Vacation Destination," Journal of Advanced Research in Management, ASERS Publishing, vol. 9(4), pages 707-713.
    • Handle: RePEc:srs:jemt00:v:9:y:2018:i:4:p:707-713
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