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The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in Indonesia

Author

Listed:
  • Hadi SASANA

    (Diponegoro University Indonesia)

  • Hastarini DA

    (Diponegoro University Indonesia)

  • Dul MUID

    (Diponegoro University Indonesia)

Abstract

The study aims to examine the region s tourism cluster of Borobudur and formulate strategies development In order to improve the competitiveness of this region The analysis is the SWOT analysis R C ratio and the Analytical Hierarcy Process AHP The data is using primary data from the respondents that the sample consists of academics businessmen Government and community leaders These results showed that 1 the majority of SMEs cluster supporting its business profitable tourism of Borobudur 2 power factor in favor of the tourist attraction is strategically located in the tourist area of the world Temple namely Borobudur but less weak side supported the production of the good local souvenirs Tourism development opportunities and challenges is Asean free market and over the function of land nature tourism 3 the tourism cluster development strategy Priorities are a supporting production develops tourism b improve marketing c improve the supporting infrastructure d strengthening the institutional and e improving the managerial quality

Suggested Citation

  • Hadi SASANA & Hastarini DA & Dul MUID, 2017. "The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in Indonesia," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(8), pages 1517-1528.
    • Handle: RePEc:srs:jemt00:v:8:y:2017:i:8:p:1517-1528
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