IDEAS home Printed from https://ideas.repec.org/a/src/sbseec/v5y2023i1p17-26.html
   My bibliography  Save this article

Impact of Relational Benefit on Customer Loyalty with the Mediating Role of Customer Satisfaction: A Study of Selective Banks of Pakistan

Author

Listed:
  • Yaqub, Rana Muhammad Shahid
  • Javeed, Muhammad Awais
  • Javeed, Zobia
  • Haider, Ali

Abstract

Objective: The research paper opens up to Relationship Marketing approach with the objective to find an array of factors facilitating Customer Loyalty in Banks: Customer Relational Benefit has been studied to increase Customer Satisfaction and thus, Customer Loyalty as well.Methodology: This study focuses on and talks about empirical findings from 422 customers of different banks situated in Multan. AMOS and SPSS were used to analyze the data. Descriptive statistics, frequency distribution, correlation, confirmatory factor analysis and structure equation modeling tools were used to analyze the data.Findings: The key finding in this Research Paper indicates that customer relational benefits customer satisfaction are key players that enhance and retain the customer loyalty.Implications: This study provides a comprehensive guide line for managers to access and retain the loyal customers.

Suggested Citation

  • Yaqub, Rana Muhammad Shahid & Javeed, Muhammad Awais & Javeed, Zobia & Haider, Ali, 2023. "Impact of Relational Benefit on Customer Loyalty with the Mediating Role of Customer Satisfaction: A Study of Selective Banks of Pakistan," Sustainable Business and Society in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 5(1), pages 17-26, March.
    • Handle: RePEc:src:sbseec:v:5:y:2023:i:1:p:17-26
    DOI: http://doi.org/10.26710/sbsee.v5i1.2539
    as

    Download full text from publisher

    File URL: https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2539/1536
    Download Restriction: no
    File URL: https://libkey.io/http://doi.org/10.26710/sbsee.v5i1.2539?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:src:sbseec:v:5:y:2023:i:1:p:17-26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr Rana Muhammad Adeel Farooq (email available below). General contact details of provider: https://edirc.repec.org/data/csrcmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.