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A Conceptual Framework of Continuance Intention of e-Wallet Usage by Rural Youth in Malaysia

Author

Listed:
  • Zainuddin, Nur Filzah
  • Osman, Idris
  • Kassim, Suhailah
  • Othman, Mohd Zailani

Abstract

Objective: The purpose of this paper is to develop a conceptual framework of continuance intention of e-wallet by rural youth in Malaysia.Methodology: On the basis of knowledge induced from literature, a conceptual framework for continuance intention of e-wallet usage by rural youth in Malaysia has been developed. The proposed framework is demonstrated using an integrated Unified Theory of Acceptance and Use of Technology (UTAUT).&Results: The framework provided detailed guidance for the development of a continuance intention of e-wallet usage by rural youth in Malaysia. Findings of this study suggest that social influence, perceived trust, and perceived security have significant impact on continuance intention of e- wallet usage among rural youths. Gender acts as a capable moderating role in the relationship between social influence, perceived trust, and perceived security, and continuance intention of e-wallet usage among rural youths.&Implication: This framework describes the significance of social influence, perceived trust, and perceived security with gender act as moderating variable towards the continuance intention of e-wallet usage among rural youth. The study is particularly useful for practitioners by identifying advantages from suitable factors that can enhance the continuance intention among rural youths to use e-wallet and lead to a success of cashless society in Malaysia.

Suggested Citation

  • Zainuddin, Nur Filzah & Osman, Idris & Kassim, Suhailah & Othman, Mohd Zailani, 2022. "A Conceptual Framework of Continuance Intention of e-Wallet Usage by Rural Youth in Malaysia," Sustainable Business and Society in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 4(3), pages 665-672, September.
    • Handle: RePEc:src:sbseec:v:4:y:2022:i:3:p:665-672
    DOI: http://doi.org/10.26710/sbsee.v4i3.2442
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