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Role of Media in Strengthening Pakistan’s Image with Respect to Security

Author

Listed:
  • Shabir, Ghulam
  • Ahmed, Komal
  • Ashraf, Atif
  • Siddiqua, Ayesha

Abstract

Purpose: Because national security is indeed a delicate subject in Pakistan, it is expected from the press to play a beneficial role in this respect. This study assessed the role of media in strengthening Pakistan’s image with respect to security.Design/Methodology/ApproachThe study is qualitative in nature, the researchers utilized survey method by employing close ended questionnaire as data collection tool. SPSS has been used for data analysis. Statistical analysis has been done using chi-square test.Findings: As per the findings of the study, the participants were found to have felt unsafe in Pakistan after hearing a piece of particular news, but they do think Pakistan is a safe country.Implications/Originality/Value: Media independence is a wonderful thing in a functioning democracy, but when it comes to sensitive topics like "national security", it is assumed that the media must only stick to their job of informing instead of dictating the processes.

Suggested Citation

  • Shabir, Ghulam & Ahmed, Komal & Ashraf, Atif & Siddiqua, Ayesha, 2022. "Role of Media in Strengthening Pakistan’s Image with Respect to Security," Sustainable Business and Society in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 4(1), pages 247-260, March.
    • Handle: RePEc:src:sbseec:v:4:y:2022:i:1:p:247-260
    DOI: http://doi.org/10.26710/sbsee.v4i1.2246
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