IDEAS home Printed from https://ideas.repec.org/a/src/sbseec/v3y2021i4p531-544.html
   My bibliography  Save this article

Effect of Pandemic on Women Entrepreneur Sustainability and Post Pandemic Opportunity on SMEs: Case Study of South Punjab

Author

Listed:
  • Sabir, Muhammad Talha
  • Shoukat, Ayesha

Abstract

Purpose: The pandemic posed a major challenge to entrepreneurs around the world. Women entrepreneurs contribute significantly to economic growth. The recent pandemic situation impacted their reach to some extent, but women entrepreneurs, with their strong dedication&against the crisis, succeeded during this process. Effect of pandemic on women entrepreneur sustainability is examined in this study.Design/Methodology/Approach: Entrepreneurship, Institutional and Social learning theories were used in this study. For conducting this research, the data is gathered from 309 respondents. SPSS is used for descriptive analysis and inferential analysis using the software Smart PLS 3. The provided hypothesis was analyzed in two-step approach using partial least squares structural equation modeling (Smart-PLS 3).Findings: The results show a significant link between the variables. While the pandemic as a moderator showed an insignificant relationship between women's entrepreneur orientation and women's entrepreneur sustainability in SMEs, the moderating role has significant moderation on the relationship between SMEs' growth and women's entrepreneur sustainability in SMEs.Implications/Originality/Value: Increases in women's entrepreneur orientation and SME growth resulted in increases in women's entrepreneur sustainability in SMEs, but the novelty of this study is to describe how pandemics play as moderator roles in women's entrepreneur orientation, SME growth, and women's entrepreneur sustainability in SMEs.

Suggested Citation

  • Sabir, Muhammad Talha & Shoukat, Ayesha, 2021. "Effect of Pandemic on Women Entrepreneur Sustainability and Post Pandemic Opportunity on SMEs: Case Study of South Punjab," Sustainable Business and Society in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 3(4), pages 531-544, December.
    • Handle: RePEc:src:sbseec:v:3:y:2021:i:4:p:531-544
    DOI: http://doi.org/10.26710/sbsee.v3i4.2035
    as

    Download full text from publisher

    File URL: https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2035/1288
    Download Restriction: no
    File URL: https://libkey.io/http://doi.org/10.26710/sbsee.v3i4.2035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:src:sbseec:v:3:y:2021:i:4:p:531-544. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr Rana Muhammad Adeel Farooq (email available below). General contact details of provider: https://edirc.repec.org/data/csrcmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.