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What motivates and deters the ‘crowd’ in crowdfunding in Malaysia?

Author

Listed:
  • Shaista Wasiuzzaman
  • Hemalatha A/P Pannir Chelvam

Abstract

Objective: This study intends to theorize about how values and the perception of risk of the supporters of a crowdfunding project affect the success of the project.Methodology: A review of prior literature is carried out to identify the different dimensions of the decision making process.Implication: This research presents a conceptual framework to describe the influence of perceived values and risk on the success of crowdfunding in Malaysia. The crowdfunding phenomenon is relatively new in Malaysia and there is a lack of knowledge about the decision making of the ‘crowd’.& The success and sustainability of the crowdfunding phenomenon depends on the supporters of the funds.

Suggested Citation

  • Shaista Wasiuzzaman & Hemalatha A/P Pannir Chelvam, 2020. "What motivates and deters the ‘crowd’ in crowdfunding in Malaysia?," Journal of Accounting and Finance in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 6(1), pages 323-330, March.
    • Handle: RePEc:src:jafeec:v:6:y:2020:i:1:p:323-330
    DOI: http://doi.org/10.26710/jafee.v6i1.1095
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