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Determining the Effect of Export Market Orientation on Export Performance of Small and Medium Enterprises in Malaysia: An Exploratory Study

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  • Harcharanjit Singh
  • Rosli Mahmood

Abstract

The objective of this research is to determine if there is significant relationship between export market orientation (EMO) and export performance of small and medium enterprises (SMEs) in Malaysia. Quantitative survey method was employed and data were collected from 201 exporting SMEs registered with the Federation of Malaysian Manufacturers. Regression analysis was used to test the relationship between export performance as a dependent variable and export market orientation as an independent variable. The result shows that significant positive relationship exists between EMO and export performance of SMEs. The finding emphasizes the importance of developing EMO among the owner/managers of SMEs for their success. Those owner/managers that adopt EMO activities in their firms would gain in terms of competitive advantage over their rivals and reap higher export performance. SME owner/managers could also anticipate future threats and seek out opportunities for further expansions in the international markets. The study limitations and implications are discussed as well as a number of directions for further research.

Suggested Citation

  • Harcharanjit Singh & Rosli Mahmood, 2013. "Determining the Effect of Export Market Orientation on Export Performance of Small and Medium Enterprises in Malaysia: An Exploratory Study," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 3(6), pages 1-15.
    • Handle: RePEc:spt:admaec:v:3:y:2013:i:6:f:3_6_15
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    Cited by:

    1. Muhammad Imran & Zhaoquan Jian & Adnan ul Haque & Mariusz Urbański & Sree Lekshmi Sreekumaran Nair, 2018. "Determinants of Firm’s Export Performance in China’s Automobile Industry," Sustainability, MDPI, vol. 10(11), pages 1-23, November.
    2. Majed Barjas G. Alotaibi & Yabin Zhang, 2017. "The relationship between export market orientation and export performance: an empirical study," Applied Economics, Taylor & Francis Journals, vol. 49(23), pages 2253-2258, May.
    3. Muhammad Imran, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal, S. M. Tariq Rafi, 2020. "Entrepreneurial Orientation and Firm's Export Performance: Evidence from Surgical Industry," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 7(1), pages 47-63, March.

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