Examining the Meaning of Vague Quantifiers in Higher Education: How Often is “Often”?

Researchers, assessment professionals, and faculty in higher education increasingly depend on survey data from students to make pivotal curricular and programmatic decisions. The surveys collecting these data often require students to judge frequency (e.g., how often), quantity (e.g., how much), or intensity (e.g., how strongly). The response options given for these questions are usually vague and include responses such as “never,” “sometimes,” and “often.” However, the meaning that respondents give to these vague responses may vary. This study aims to determine the efficacy of using vague quantifiers in survey research. More specifically, the purpose of this study is to explore the meaning that respondents ascribe to vague response options and whether or not those meanings vary by student characteristics. Results from this study indicate a high degree of correspondence between vague and numeric response and suggest that students seem to adapt the meaning of “sometimes,” “often,” and “very often” based on the appropriate reference for the question. Overall, findings provide evidence of the utility and appropriateness of using vague response options. Some differences by student characteristics and the implications of these differences are discussed.