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Inertia in cognitive processes: the case of the COVID-19 vaccine

Author

Listed:
  • Joseph Woelfel

    (SUNY)

  • Edward L. Fink

    (Temple University)

  • Deborah A. Cai

    (Temple University)

  • Kenton Anderson

    (SUNY)

  • Asa Iacobucci

    (University of Colorado)

  • Hua Wang

    (SUNY)

Abstract

Developments in factor analysis (Spearman in Am J Psychol 15:201-292, 1904); Thurstone in Multiple factor analysis, University of Chicago Press, Chicago, 1947), multidimensional scaling (Torgerson in Theory and methods of scaling, Wiley Hoboken, New Jersey, 1958; Young and Householder in Psychometrika, 3:19–22, 1938), the Galileo model (Woelfel and Fink in The measurement of communication processes: galileo theory and method, Academic Press Cambridge, Massachusetts, 1980), and, more recently, in computer science, artificial intelligence, computational linguistics, network analysis and other disciplines (Woelfel in Qual Quant 54:263–278, 2020) have shown that human cognitive and cultural beliefs and attitudes can be modeled as movement through a high-dimensional non-Euclidean space. This article demonstrates the theoretical and methodological contribution that multidimensional scaling makes to understand attitude change associated with the COVID-19 vaccine.

Suggested Citation

  • Joseph Woelfel & Edward L. Fink & Deborah A. Cai & Kenton Anderson & Asa Iacobucci & Hua Wang, 2024. "Inertia in cognitive processes: the case of the COVID-19 vaccine," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(2), pages 1147-1161, April.
    • Handle: RePEc:spr:qualqt:v:58:y:2024:i:2:d:10.1007_s11135-023-01684-x
    DOI: 10.1007/s11135-023-01684-x
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