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Globalization of cultural products: a webometric analysis of Kpop in Spanish-speaking countries

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  • Xanat Vargas Meza
  • Han Park

Abstract

This study examines the Twitter network of Kpop diffusion in Spanish-speaking countries by addressing its communication patterns and main hubs, illustrating Kpop fans activities and relationships on Twitter. Based on NodeXL, Tweets with the hashtag “Kpop” were collected from March to August 2012 and the structural and informational patterns of social media communication were analyzed through a set of webometric methods. The results indicate that Kpop won a small but growing portion of the music preferences in Hispanic countries as a result of combined efforts of public broadcast firms and fans. The study is the first to focus on countries sharing a common language to provide a better understanding of the diffusion of cultural products through Twitter. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Xanat Vargas Meza & Han Park, 2015. "Globalization of cultural products: a webometric analysis of Kpop in Spanish-speaking countries," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(4), pages 1345-1360, July.
    • Handle: RePEc:spr:qualqt:v:49:y:2015:i:4:p:1345-1360
    DOI: 10.1007/s11135-014-0047-2
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    References listed on IDEAS

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    1. Ho Yoon & Han Park, 2014. "Strategies affecting Twitter-based networking pattern of South Korean politicians: social network analysis and exponential random graph model," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(1), pages 409-423, January.
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    Cited by:

    1. Hong, Yoo Jung & Shin, Donghee & Kim, Jang Hyun, 2016. "High/low reputation companies' dialogic communication activities and semantic networks on Facebook: A comparative study," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 78-92.
    2. Kim Amee & McGoun Elton G., 2022. "K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(1), pages 103-134, June.
    3. Eun Sun Lee & Kyujin Jung, 2018. "Dynamics of social economy self-organized on social media: following social entrepreneur forum and social economy network on Facebook," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(2), pages 635-651, March.
    4. Kim Amee & McGoun Elton G., 2022. "K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(2), pages 103-134, June.
    5. Jung, Kyujin & Valero, Jesus N., 2016. "Assessing the evolutionary structure of homeless network: Social media use, keywords, and influential stakeholders," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 51-60.
    6. Srijana Acharya & Han Woo Park, 2017. "Open data in Nepal: a webometric network analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(3), pages 1027-1043, May.
    7. Jiwon Kang & Jina Kim & Migyeong Yang & Eunil Park & Minsam Ko & Munyoung Lee & Jinyoung Han, 2022. "Behind the scenes of K-pop fandom: unveiling K-pop fandom collaboration network," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1481-1502, June.
    8. Kim, Jiyoung & Lee, Yeon-Ok & Park, Han Woo, 2016. "Delineating the complex use of a political podcast in South Korea by hybrid web indicators: The case of the Nakkomsu Twitter network," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 42-50.
    9. Weiai Wayne Xu & Ji-young Park & Han Woo Park, 2017. "Longitudinal dynamics of the cultural diffusion of Kpop on YouTube," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(4), pages 1859-1875, July.

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