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The preference reversal phenomenon: Response mode, markets and incentives (*)

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Author Info
David M. Grether (California Institute of Technology, Pasadena, CA 91125, USA)
James C. Cox (Department of Economics, University of Arizona, Tucson, AZ 85721, USA)
Abstract

This paper addresses the apparent conflict between the results of experiments on individual choice and judgement and the results of market experiments. Data are reported for experiments designed to analyze the effects of (a) economic incentives, repetition, feedback and information and (b) choice and valuation response modes on (c) subjects' decisions in paired market and nonmarket environments. Causes of divergent market and nonmarket behavior are identified in the context of the preference reversal phenomenon (PRP). Study of the PRP is extended to two types of market environments. The PRP is observed on the first repetition in a market setting (second price auction) with immediate feedback, both with and without financial incentives. However, after five repetitions of the auction, the subjects' bids are generally consistent with their choices and the asymmetry between the rates of predicted and unpredicted reversals disappears. An individual pricing task using the BDM mechanism yields similar results on the first repetition but results which differ from the second price auction on the fifth repetition. Choice tasks produce lower rates of reversals than do pricing tasks in both market and individual decision making settings.

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Publisher Info
Article provided by Springer in its journal Economic Theory.

Volume (Year): 7 (1996)
Issue (Month): 3 ()
Pages: 381-405
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Handle: RePEc:spr:joecth:v:7:y:1996:i:3:p:381-405

Note: Received: September 15, 1994; revised version March 2, 1995
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  1. Joyce E Berg & John W Dickhaut & Thomas A Rietz, 2004. "Preference Reversals: The Impact of Truth-Revealing Incentives," Levine's Bibliography 122247000000000571, UCLA Department of Economics. [Downloadable!]
  2. James C. Cox, 2009. "Some Issues of Methods, Theories, and Experimental Designs," Experimental Economics Center Working Paper Series 2009-02, Experimental Economics Center, Andrew Young School of Policy Studies, Georgia State University. [Downloadable!]
  3. Graham Loomes & Chris Starmer & Robert Sugden, 2007. "Preference reversals and disparities between willingness to pay and willingness to accept in repeated markets," Discussion Papers 2007-10, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham. [Downloadable!]
  4. John A. List, 2002. "Preference Reversals of a Different Kind: The "More Is Less" Phenomenon," American Economic Review, American Economic Association, vol. 92(5), pages 1636-1643, December. [Downloadable!]
  5. Graham Loomes & Chris Starmer & Robert Sugden, 2003. "Do Anomalies Disappear in Repeated Markets?," Economic Journal, Royal Economic Society, vol. 113(486), pages C153-C166, March. [Downloadable!] (restricted)
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  6. Di Mauro, Carmela & Maffioletti, Anna, 2001. "Reaction to Uncertainty and Market Mechanism:Experimental Evidence," Sonderforschungsbereich 504 Publications 01-41, Sonderforschungsbereich 504, Universität Mannheim & Sonderforschungsbereich 504, University of Mannheim. [Downloadable!]
  7. Camerer, Colin F. & Hogarth, Robin M., 1999. "The Effects of Financial Incentives in Experiments: A Review and Capital-Labor-Production Framework," Working Papers 1059, California Institute of Technology, Division of the Humanities and Social Sciences. [Downloadable!]
  8. Vernon L. Smith, 2003. "Constructivist and Ecological Rationality in Economics," American Economic Review, American Economic Association, vol. 93(3), pages 465-508, June. [Downloadable!]
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