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Virtual tourism as a substitute for physical tourism during COVID-19 pandemic

Author

Listed:
  • Adelina Zeqiri

    (GREDEG-CNRS & University Côte d’Azur
    University of Pristina)

Abstract

The COVID-19 crisis seems to have accelerated the use of virtual tourism. A quantitative methodology is applied to examine whether virtual tourism was perceived as a substitute for physical tourism during the lockdown in Kosovo. Based on the results of a survey of residents of Kosovo, a structural equation model is used to identify what promoted virtual tourism during the lockdown in Kosovo. First, authenticity, enjoyment, and the experience of a tourist flow impacts the intensity of use of virtual tourism. Second, the experience of a tourist flow increases with the level of enjoyment of the virtual tourism experience. Third, the intensity of virtual tourism increases if it is considered a genuine substitute for physical tourism. Fourth, authenticity is crucial for virtual tourism to be perceived as a real substitute for physical tourism. Fifth, the level of digital skills has no effect on the intensity of use of virtual tourism.

Suggested Citation

  • Adelina Zeqiri, 2024. "Virtual tourism as a substitute for physical tourism during COVID-19 pandemic," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 26(2), pages 125-144, April.
    • Handle: RePEc:spr:envpol:v:26:y:2024:i:2:d:10.1007_s10018-023-00382-0
    DOI: 10.1007/s10018-023-00382-0
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