IDEAS home Printed from https://ideas.repec.org/a/spr/endesu/v25y2023i12d10.1007_s10668-022-02678-9.html
   My bibliography  Save this article

Antecedents of green consumption intention: a focus on generation Z consumers of a developing country

Author

Listed:
  • Jean Fausner Michel

    (Rezo Inovasyon Educatif Ayisyen)

  • Claudel Mombeuil

    (Rezo Inovasyon Edikatif Ayisyen
    Beijing Institute of Technology)

  • Hemantha Premakumara Diunugala

    (Beijing Institute of Technology)

Abstract

This study examined the effect of Perceived Environmental Knowledge, Drive for Environmental Responsibility, Perceived Consumer Effectiveness, Attitude Toward Green Consumption, and Perceived Marketplace Influence on Green Consumption Intention using Generation Z consumers in a developing country as the statistical unit. It also explored the differences in gender, family economic status, and parents’ education for the hypothesized relationships. The results show a positive and significant effect of Perceived Environmental Knowledge, Drive for Environmental Responsibility, Attitude toward Sustainable Consumption, and Perceived Marketplace Influence on green consumption intention. Nevertheless, the results indicate that Perceived Consumer Effectiveness has a negative and significant effect on green consumption intention. The results also show that only the effect of perceived environmental knowledge on green consumption intention remains constant across gender, family economic status, and family education. Thus, policies and initiatives that promote environmental education and sustainable consumption and support sustainable entrepreneurship are highly encouraged.

Suggested Citation

  • Jean Fausner Michel & Claudel Mombeuil & Hemantha Premakumara Diunugala, 2023. "Antecedents of green consumption intention: a focus on generation Z consumers of a developing country," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(12), pages 14545-14566, December.
    • Handle: RePEc:spr:endesu:v:25:y:2023:i:12:d:10.1007_s10668-022-02678-9
    DOI: 10.1007/s10668-022-02678-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10668-022-02678-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10668-022-02678-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:endesu:v:25:y:2023:i:12:d:10.1007_s10668-022-02678-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.