IDEAS home Printed from https://ideas.repec.org/a/spr/agrhuv/v41y2024i1d10.1007_s10460-023-10481-z.html
   My bibliography  Save this article

Modeling hemp as an innovative input: an application of the diffusion of innovations in a sample of hemp aware consumers

Author

Listed:
  • Hannah Lacasse

    (University of Vermont)

  • Jane Kolodinsky

    (University of Vermont)

  • Travis Reynolds

    (University of Vermont)

  • Heather Darby

    (University of Vermont Extension)

Abstract

After decades of absence, the federal legalization of hemp in the U.S. positions the crop as an innovative, plant-based input for conventional products. Through an application of the diffusion of innovations theory, this study responds to identified research needs made by hemp stakeholders and the existing literature by modeling the influence of innovation characteristics on propensity to use hemp products among Vermont consumers. Findings reveal that attributes associated with relative advantage and trialability significantly influence propensity to use at least one type of hemp product, as well as use multiple types of hemp products. This highlights particularly salient points for hemp stakeholders engaged in the marketing and communication of hemp products. Findings contribute to informed strategy creation for producers, institutions, and other stakeholders operating in this nascent industry, where data and research continue to be limited.

Suggested Citation

  • Hannah Lacasse & Jane Kolodinsky & Travis Reynolds & Heather Darby, 2024. "Modeling hemp as an innovative input: an application of the diffusion of innovations in a sample of hemp aware consumers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 41(1), pages 239-248, March.
    • Handle: RePEc:spr:agrhuv:v:41:y:2024:i:1:d:10.1007_s10460-023-10481-z
    DOI: 10.1007/s10460-023-10481-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10460-023-10481-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10460-023-10481-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agrhuv:v:41:y:2024:i:1:d:10.1007_s10460-023-10481-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.