IDEAS home Printed from https://ideas.repec.org/a/spp/jkmeit/1329.html
   My bibliography  Save this article

Customers’ Behaviour Analysis in Furniture Field: IKEA Case in the Northern part of Bari province

Author

Listed:
  • Dario A. Schirone

    (Department of Mediterranean Societies of Bari)

Abstract

Between the 70es and the 80es, the firm strategy – meant as the whole of choices to make in order to achieve long-term targets, or, as defined by SWOT Analysis, which one referred to during the economic boom years – gives way to the strategic planning and the strategic management. In such a reference picture, the present situation of IKEA store in Bari (Puglia, Italy) is included. This study target is, therefore, to determine what can be the reasons linked to a different purchase choice by a particular group of individuals on a Primary Market Area.

Suggested Citation

  • Dario A. Schirone, 2012. "Customers’ Behaviour Analysis in Furniture Field: IKEA Case in the Northern part of Bari province," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(6), pages 1-4, December.
    • Handle: RePEc:spp:jkmeit:1329
    as

    Download full text from publisher

    File URL: http://www.scientificpapers.org/download/205/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spp:jkmeit:1329. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adrian Ghencea (email available below). General contact details of provider: http://www.scientificpapers.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.