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Analysis of Tidung Island Tourist Perceptions and Preferences Using Importance Performance Analysis Method

Author

Listed:
  • Muhamad Syahiddin

    (Universitas Indraprasta PGRI, South Jakarta, Indonesia)

  • Dhian Tyas Untari

    (Universitas Indraprasta PGRI, South Jakarta, Indonesia)

  • Paryono

    (Universitas Indraprasta PGRI, South Jakarta, Indonesia)

Abstract

The purpose of this research is: A) mapping the perception of tourists on Tidung Island tourism, b) mapping the preferences of tourists on Tidung Island tour. Primary data were obtained from questionnaires distributed to Jakarta citizen (as potential tourists) and tourists (as existing customers), a total of 200 respondents. Aspects in the study include: product, promotion, transportation, price and service. The Important Performance Analysis (IPA) method is used to analyze the data. The results showed that: Cleanliness and appearance of the site is still considered less attractive by the public, in general. There is a GAP between the perceptions of the preference of potential tourists and existing tourists. So, to maintain the sustainability of tourism on the Tidung Island, then the cleanliness and appearance of tourist sites should be improved by administrators of Tidung Island.

Suggested Citation

  • Muhamad Syahiddin & Dhian Tyas Untari & Paryono, 2018. "Analysis of Tidung Island Tourist Perceptions and Preferences Using Importance Performance Analysis Method," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 7(2), pages 22-29, June.
    • Handle: RePEc:sph:rjedep:v:7:y:2018:i:2:p:22-29
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    References listed on IDEAS

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    1. repec:sph:rjedep:v:4:y:2017:i:6:p:73-85 is not listed on IDEAS
    2. Dhian Tyas Untari & Ricky Avenzora & Dudung Darusman & Joko Prihatno & Harnios Arief, 2017. "Betawi Traditional Cuisines; Reflection the Native Culture of Jakarta (Formerly Known as Batavia)," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(4), pages 73-85, December.
    3. Lyon, Andrew & Hunter-Jones, Philippa & Warnaby, Gary, 2017. "Are we any closer to sustainable development? Listening to active stakeholder discourses of tourism development in the Waterberg Biosphere Reserve, South Africa," Tourism Management, Elsevier, vol. 61(C), pages 234-247.
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    More about this item

    Keywords

    perception; preference; Tidung Island; Importance Performance Analysis (IPA);
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values

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