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Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma

Author

Listed:
  • Pınar BAŞGÖZE
  • Nalan Aslıhan BAYAR

Abstract

The study aims to examine the generation differentiations concerning service purchase intentions for eco-hotels. The hypotheses of the study have been designed within the framework of this objective. In order to test the hypotheses and the query questions the questionnaire method was used as the main data collection technique. The sample group of the study consists of 427 people covering 219 X generation participants and 208 Y generation participants. Variance analysis (ANOVA) has been used in order to identify the relationship between the variables of the model. The conclusions reflect that X generation’s eco-hotel service purchase intentions are higher than that of Y generation’s.

Suggested Citation

  • Pınar BAŞGÖZE & Nalan Aslıhan BAYAR, 2015. "Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(24).
    • Handle: RePEc:sos:sosjrn:150207
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    Citations

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    Cited by:

    1. Hasan Emin GÜRLER & Ramazan ERTURGUT, 2019. "Hizmet Kalitesi ile Algılanan Değer Arasındaki İlişkide Kuşağın Moderatör Etkisi: Havayolu Endüstrisinde X ve Y Kuşağı Üzerine Bir Araştırma," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 335-365, November.

    More about this item

    Keywords

    Eco Hotel; X Generation; Y Generation.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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