Advanced Search
MyIDEAS: Login to save this article or follow this journal

Managing Innovative Product Strategy: Impact Of Marketing Efforts And Location In Turkey

Contents:

Author Info

  • A.ORCUN SAKARYA
Registered author(s):

    Abstract

    In a competitive environment, innovation management in new product development can be used as an efficient tool for improving the competitive ground. Since patents may be considered as official proofs for innovative products, variables affecting patent production can also be viewed in a “resource-based†framework. Hence the goal of the study is to determine best input variables for patent production by taking into account the regions in country as a whole. Following the introduction and theoretical foundations of the resource-based view theory and innovation management, spatial effects are observed by a clustering analysis. Then, a regression test has been conducted for identifying best input variables affecting the new product development process. It has been concluded that new product development is affected by SMEs' marketing efforts, geographical location as well as the development of the in-house intellectual capital in the rising regions of Turkey.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.jare-sh.com/downloads/abstract_dec_2010/orcun_sakarya.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Spiru Haret University, Faculty of Accounting and Financial Management Constanta in its journal Journal of Academic Research in Economics.

    Volume (Year): 2 (2010)
    Issue (Month): 3 (December) ()
    Pages: 334-347

    as in new window
    Handle: RePEc:shc:jaresh:v:2:y:2010:i:3:p:334-347

    Contact details of provider:
    Web page: http://www2.spiruharet.ro/facultati/facultate.php?id=9
    More information through EDIRC

    Related research

    Keywords: Innovation; patent; knowledge spillover; resource;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:shc:jaresh:v:2:y:2010:i:3:p:334-347. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Claudiu Chiru).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.